Simon Emmins, Author at One2create

How AI Shopping Agents Choose Products for Black Friday

1 month ago in

A lot of businesses tend to plan Black Friday for a person scrolling Google with a cup of tea. More and more that person is increasingly using AI to do the legwork first. Getting a clear idea of how AI shopping agents choose products is

common SEO mistakes: A laptop on a wooden desk showing a search engine with the word "Mistake" typed into the search bar, beside a magnifying glass resting on printed SEO reports and a pot of coloured pens.

6 SEO Mistakes That Are Harming Your Website

1 month ago in

Your website could be working against you, and you'd never know from looking at it. Most of the common SEO mistakes we spot in audits come from advice that made sense a few years ago and doesn't anymore. If your SEO still runs on an

How Do You Measure AI Search Optimisation?

2 months ago in

AI search has a reputation for being unmeasurable, and we think that reputation is way out of date. Google Analytics now has a channel for it, Search Console has a report for it and your enquiry form can have a tick box for it. So

A chalk-style illustration on a blackboard showing "SEM" in a green cloud shape, with lines connecting to "PPC" and "SED" labels in green text.

PPC vs SEO: Which Is Best and When to Use Both

3 months ago in

PPC (pay-per-click) vs SEO (Search Engine Optimisation) is the debate that shows up the moment a marketing budget tightens up. Both routes can fill your diary with the right kind of enquiry, but they get there in different ways, on different timelines and at different

Google Search Console Platform Properties A 3D isometric illustration of a smartphone displaying a search interface with a location pin, star ratings and search bar, surrounded by floating icons including a magnifying glass, directional arrow and thumbs-up symbol, on a purple background.

Google Search Console Platform Properties: Tracking Your Social Media

4 months ago in

Google Search Console

Your social media content has been showing up in Google Search for years. You just haven't been able to see it. Until now, if someone searched Google and landed on your TikTok video or Instagram profile, that traffic was invisible to you. Google's own analytics

Google search updates 2026 A yellow background with a drawn search bar and a magnifying glass positioned over the right end of it, revealing the word "Update" alongside a circular refresh icon.

Google Search Updates 2026: What Actually Changed and Why You Should Care

4 months ago in

Google Core Update

No, your web developer didn't break your site. If your traffic took a tumble this spring, the far more likely culprit is Google, which has spent 2026 rewiring search more radically than at any point in the last decade. Two major core updates, a spam

Why a good-looking website doesn't always convert A flat illustration of a hand holding a pencil emerging from a smartphone screen, surrounded by web design icons including a lightbulb, typography symbol and image placeholder, alongside a browser wireframe layout on a light grey background.

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

4 months ago in

Your website is stunning. The colours are on-brand, the imagery is gorgeous and your designer did a brilliant job. So why on earth aren't the enquiries coming in? It's a question we hear more often than you'd think. Businesses invest good money in a website

How AI search is changing SEO for small businesses A pair of hands typing on a white keyboard, with a digital graphic of an AI search bar and a robotic head icon floating above the laptop.

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

5 months ago in

I’ve been in this industry since 1989, and I’ve watched search go from a curiosity to the single most important way that customers find businesses. I’ve seen the ground shift before: the move to mobile, the arrival of pay-per-click, and every Panda and Penguin update

AI Assistants vs. Chatbots: What’s the Difference?

5 months ago in

conversion rate optimisation

There’s a world of difference between a chatbot and a true AI assistant. If you’re relying on the former to handle customer enquiries, qualify leads, or support your sales process, you might be leaving a lot of business on the table. The Lowdown Chatbot ≠

When Should a Business Use an AI Website Assistant?

6 months ago in

conversion rate optimisation

Everyone’s adding AI assistants to their websites right now. Some of them are genuinely transforming how businesses handle enquiries and convert visitors. Others are popping up uninvited, asking vague questions, and annoying customers. The difference isn’t only the technology; it’s also the thinking behind it.

joanne

I have worked with O2C for a number of years (15 or so?) and I always recommend them to anyone with any brand or marketing related questions. From conception to a complete overhaul, O2C always find ways of brining your brand and company to life. Rosie is super creative and given the opportunity Rosie will provide some great ideas that leaves you spoilt for choice and its just choosing the favourites that is tricky . Thank you for all your support over the years and your continued support throughout.

Jay White

All of us at Infinity Playgrounds are absolutely blown away by One2Create! From start to finish the team was incredibly friendly, super knowledgeable, and genuinely passionate about what they do. They took our brand and brought it to life in every single part of our website. The design is nothing short of unbelievable and the turnaround was lightning fast! They went above and beyond to get on board with our vision and share our excitement for growing the brand. Plus, their ongoing support is fantastic and something we will definitely be taking full advantage of. We cannot recommend them highly enough. These guys are amazing!

Jules Bazley

We worked with Rosie on a branding update project and the results speak for themselves. Absolutely thrilled with the service and the designs, thanks Rosie and the team :)

Janice Thomas

I have worked with One 2 Create for over 15 years and they did yet another amazing job with my new website. Nothing was too much trouble. They were attentive, listened to what I wanted, guided me through the whole process and designed and created a website that I love. I have had amazing feedback from clients, colleagues and friends alike. I highly recommend One 2 Create to take your website and brand to the next level.

Tom Faulkner

From start to finish they demonstrated themselves to be a professional team with a laser focus on achieving the right result for our pub hotel business. They nailed the brief and they delivered the goods!!!! Thanks team One2Create!!!

Nathan H

I really enjoyed working with One2create. At every stage their team took the time to find out our exact needs and taylored the experience and advice perfectly. The result is a fantastic looking website that will help my business reach new clients and new levels of success. I recommend One2create to anyone without hesitation.

Tim Philip

An excellent company to work with. Since taking on our website design and SEO we haven't looked back. Always friendly and professional. We are now entering our 3rd year with One2Create and their passion and enthusiasm in helping us achieve our goals is higher than ever! Great service, highly recommend!

vGroup International

On a brink of desperation, we have turned our heads to One2Create for some minor assist. Two hours later they provided the help we needed without any obligations. Great team, great company.

Author: Simon Emmins

How AI Shopping Agents Choose Products for Black Friday

6 SEO Mistakes That Are Harming Your Website

How Do You Measure AI Search Optimisation?

PPC vs SEO: Which Is Best and When to Use Both

Google Search Updates 2026: What Actually Changed and Why You Should Care

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

AI Assistants vs. Chatbots: What’s the Difference?

When Should a Business Use an AI Website Assistant?

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