Web Design Archives | One2create

what makes a good landing page for paid ads: A handwritten notebook page reading "Paid Traffic" in green bubble lettering, surrounded by doodled charts, arrows, a pound sign and an ad browser icon, with coloured marker pens resting on the page.

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

3 weeks ago in

Latest Blogs

If you're running Google Ads and only sending that traffic to your homepage, then you could still be losing money on your ad spend. Your homepage is probably perfectly good; it's just trying to be multiple things to various different audiences. The problem is that

Why a good-looking website doesn't always convert A flat illustration of a hand holding a pencil emerging from a smartphone screen, surrounded by web design icons including a lightbulb, typography symbol and image placeholder, alongside a browser wireframe layout on a light grey background.

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

2 months ago in

Latest Blogs

Your website is stunning. The colours are on-brand, the imagery is gorgeous and your designer did a brilliant job. So why on earth aren't the enquiries coming in? It's a question we hear more often than you'd think. Businesses invest good money in a website

What Buyers Want from B2B Web Design

2 months ago in

Web Design

Your B2B website might have a big problem. It’s not necessarily with the brand, copy, or even SEO optimisation. The issue is likely that what buyers want from B2B web design isn’t reflected in your online presence. The old model was that a buyer spots

How AI search is changing SEO for small businesses A pair of hands typing on a white keyboard, with a digital graphic of an AI search bar and a robotic head icon floating above the laptop.

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

2 months ago in

SEO & Development

I’ve been in this industry since 1989, and I’ve watched search go from a curiosity to the single most important way that customers find businesses. I’ve seen the ground shift before: the move to mobile, the arrival of pay-per-click, and every Panda and Penguin update

AI Assistants vs. Chatbots: What’s the Difference?

3 months ago in

Web Design

There’s a world of difference between a chatbot and a true AI assistant. If you’re relying on the former to handle customer enquiries, qualify leads, or support your sales process, you might be leaving a lot of business on the table. The Lowdown Chatbot ≠

reducing drop-off for e-commerce A small metal shopping trolley containing a cardboard box, placed on top of a laptop keyboard against a dark background, with a second small cardboard box beside it.

Reducing Drop-Off for E-Commerce Businesses: How to Not Lose Sales at Checkout

3 months ago in

Web Design

Nearly a quarter of all initiated online transactions in the UK aren’t completed. That means customers are browsing your products or services, adding them to their baskets, and then not checking out. Checkout abandonment is one of the most frustrating and costly problems in e-commerce.

How to Improve Social Media Engagement for Small Businesses

3 months ago in

Branding & Design

Is your social media actually working? I’m not asking if you’re posting; I get that you probably are. But are you seeing results from those posts? Leads, conversations, growth? If the answer is no, then, while the situation isn’t great, don’t worry. You aren’t alone

When Should a Business Use an AI Website Assistant?

3 months ago in

SEO & Development

Everyone’s adding AI assistants to their websites right now. Some of them are genuinely transforming how businesses handle enquiries and convert visitors. Others are popping up uninvited, asking vague questions, and annoying customers. The difference isn’t only the technology; it’s also the thinking behind it.

Why Your Website Isn’t Generating Enquiries

3 months ago in

Branding & Design

Your website is live. It looks decent. You’re getting some traffic. And yet… Nothing? No enquiries, no quote requests, no contact form submissions. This is a common frustration that we hear from business owners, and almost always, the culprit isn’t what they expect. The good

Why SEO and Marketing Work Better Together

4 months ago in

Marketing & Social Media

Ask most SME owners whether they do SEO or marketing, and they’ll answer as if the two are entirely separate budgets sitting in entirely separate boxes. They’re not. In fact, keeping SEO and marketing apart is one of the most common and costly mistakes we

Category: Web Design

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

What Buyers Want from B2B Web Design

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

AI Assistants vs. Chatbots: What’s the Difference?

Reducing Drop-Off for E-Commerce Businesses: How to Not Lose Sales at Checkout

How to Improve Social Media Engagement for Small Businesses

When Should a Business Use an AI Website Assistant?

Why Your Website Isn’t Generating Enquiries

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