SEO Archives | One2create

use PPC effectively: A black-and-white cut-out hand clicks on one of two stacked “Ad” search result panels, inside a pale blue circle on a mid-blue background.

Why, When and How To Use PPC Effectively Moving Into 2027

1 day ago in

marketing

Google would love you to hand over your card details, accept every recommendation and let its AI get on with it. Plenty of businesses do, then end up scratching their heads as to where their budget went. If you want to use PPC effectively going

what makes a good landing page for paid ads: A handwritten notebook page reading "Paid Traffic" in green bubble lettering, surrounded by doodled charts, arrows, a pound sign and an ad browser icon, with coloured marker pens resting on the page.

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

3 months ago in

Google Ads

If you're running Google Ads and only sending that traffic to your homepage, then you could still be losing money on your ad spend. Your homepage is probably perfectly good; it's just trying to be multiple things to various different audiences. The problem is that

Google Search Console Platform Properties A 3D isometric illustration of a smartphone displaying a search interface with a location pin, star ratings and search bar, surrounded by floating icons including a magnifying glass, directional arrow and thumbs-up symbol, on a purple background.

Google Search Console Platform Properties: Tracking Your Social Media

4 months ago in

Google Search Console

Your social media content has been showing up in Google Search for years. You just haven't been able to see it. Until now, if someone searched Google and landed on your TikTok video or Instagram profile, that traffic was invisible to you. Google's own analytics

Google search updates 2026 A yellow background with a drawn search bar and a magnifying glass positioned over the right end of it, revealing the word "Update" alongside a circular refresh icon.

Google Search Updates 2026: What Actually Changed and Why You Should Care

4 months ago in

Google Core Update

No, your web developer didn't break your site. If your traffic took a tumble this spring, the far more likely culprit is Google, which has spent 2026 rewiring search more radically than at any point in the last decade. Two major core updates, a spam

Why a good-looking website doesn't always convert A flat illustration of a hand holding a pencil emerging from a smartphone screen, surrounded by web design icons including a lightbulb, typography symbol and image placeholder, alongside a browser wireframe layout on a light grey background.

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

4 months ago in

Your website is stunning. The colours are on-brand, the imagery is gorgeous and your designer did a brilliant job. So why on earth aren't the enquiries coming in? It's a question we hear more often than you'd think. Businesses invest good money in a website

How AI search is changing SEO for small businesses A pair of hands typing on a white keyboard, with a digital graphic of an AI search bar and a robotic head icon floating above the laptop.

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

5 months ago in

I’ve been in this industry since 1989, and I’ve watched search go from a curiosity to the single most important way that customers find businesses. I’ve seen the ground shift before: the move to mobile, the arrival of pay-per-click, and every Panda and Penguin update

Why SEO and Marketing Work Better Together

6 months ago in

content marketing

Ask most SME owners whether they do SEO or marketing, and they’ll answer as if the two are entirely separate budgets sitting in entirely separate boxes. They’re not. In fact, keeping SEO and marketing apart is one of the most common and costly mistakes we

Keyboard and notebook with “Local SEO” label beside pen, representing local SEO strategies for improving search rankings.

Getting Found Through Local SEO

7 months ago in

local seo

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) often take centre stage when your business is thinking about digital marketing. They’re really powerful tools for visibility, traffic, and growth. But there’s another piece of the puzzle that makes a massive difference, especially for companies serving a

Business blog strategy: collage-style illustration showing laptop, content layout, lightbulb idea icon and multiple hands creating blog content.

Blogging for Your Business: What Happens If You Stop

8 months ago in

blogging

Most businesses don’t really decide to stop blogging. They tend to drift into it. A delayed post becomes a skipped one, and then it’s quietly forgotten while “more urgent” work takes over. You’ll probably find that nothing breaks overnight; your traffic doesn’t fall, and the

Apple AI Search: A stylised image of a robot hand holding a person looking through binoculars into a projected triangular search space.

Apple’s AI Search Could Rewrite the Rulebook

11 months ago in

AI search

Keywords, backlinks, and page rankings have been the familiar markers of search engine marketing for years. But that balance might be changing somewhat as Apple are reportedly working on their own AI-driven search engine. This is a real shift that might redefine the future of

joanne

I have worked with O2C for a number of years (15 or so?) and I always recommend them to anyone with any brand or marketing related questions. From conception to a complete overhaul, O2C always find ways of brining your brand and company to life. Rosie is super creative and given the opportunity Rosie will provide some great ideas that leaves you spoilt for choice and its just choosing the favourites that is tricky . Thank you for all your support over the years and your continued support throughout.

Jay White

All of us at Infinity Playgrounds are absolutely blown away by One2Create! From start to finish the team was incredibly friendly, super knowledgeable, and genuinely passionate about what they do. They took our brand and brought it to life in every single part of our website. The design is nothing short of unbelievable and the turnaround was lightning fast! They went above and beyond to get on board with our vision and share our excitement for growing the brand. Plus, their ongoing support is fantastic and something we will definitely be taking full advantage of. We cannot recommend them highly enough. These guys are amazing!

Jules Bazley

We worked with Rosie on a branding update project and the results speak for themselves. Absolutely thrilled with the service and the designs, thanks Rosie and the team :)

Janice Thomas

I have worked with One 2 Create for over 15 years and they did yet another amazing job with my new website. Nothing was too much trouble. They were attentive, listened to what I wanted, guided me through the whole process and designed and created a website that I love. I have had amazing feedback from clients, colleagues and friends alike. I highly recommend One 2 Create to take your website and brand to the next level.

Tom Faulkner

From start to finish they demonstrated themselves to be a professional team with a laser focus on achieving the right result for our pub hotel business. They nailed the brief and they delivered the goods!!!! Thanks team One2Create!!!

Nathan H

I really enjoyed working with One2create. At every stage their team took the time to find out our exact needs and taylored the experience and advice perfectly. The result is a fantastic looking website that will help my business reach new clients and new levels of success. I recommend One2create to anyone without hesitation.

Tim Philip

An excellent company to work with. Since taking on our website design and SEO we haven't looked back. Always friendly and professional. We are now entering our 3rd year with One2Create and their passion and enthusiasm in helping us achieve our goals is higher than ever! Great service, highly recommend!

vGroup International

On a brink of desperation, we have turned our heads to One2Create for some minor assist. Two hours later they provided the help we needed without any obligations. Great team, great company.

Tag: SEO

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

Google Search Updates 2026: What Actually Changed and Why You Should Care

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

Getting Found Through Local SEO

Blogging for Your Business: What Happens If You Stop

Apple’s AI Search Could Rewrite the Rulebook

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