SEO Archives | One2create

what makes a good landing page for paid ads: A handwritten notebook page reading "Paid Traffic" in green bubble lettering, surrounded by doodled charts, arrows, a pound sign and an ad browser icon, with coloured marker pens resting on the page.

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

1 month ago in

Google Ads

If you're running Google Ads and only sending that traffic to your homepage, then you could still be losing money on your ad spend. Your homepage is probably perfectly good; it's just trying to be multiple things to various different audiences. The problem is that

Google Search Console Platform Properties A 3D isometric illustration of a smartphone displaying a search interface with a location pin, star ratings and search bar, surrounded by floating icons including a magnifying glass, directional arrow and thumbs-up symbol, on a purple background.

Google Search Console Platform Properties: Tracking Your Social Media

2 months ago in

Google Search Console

Your social media content has been showing up in Google Search for years. You just haven't been able to see it. Until now, if someone searched Google and landed on your TikTok video or Instagram profile, that traffic was invisible to you. Google's own analytics

Google search updates 2026 A yellow background with a drawn search bar and a magnifying glass positioned over the right end of it, revealing the word "Update" alongside a circular refresh icon.

Google Search Updates 2026: What Actually Changed and Why You Should Care

2 months ago in

Google Core Update

No, your web developer didn't break your site. If your traffic took a tumble this spring, the far more likely culprit is Google, which has spent 2026 rewiring search more radically than at any point in the last decade. Two major core updates, a spam

Why a good-looking website doesn't always convert A flat illustration of a hand holding a pencil emerging from a smartphone screen, surrounded by web design icons including a lightbulb, typography symbol and image placeholder, alongside a browser wireframe layout on a light grey background.

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

2 months ago in

Your website is stunning. The colours are on-brand, the imagery is gorgeous and your designer did a brilliant job. So why on earth aren't the enquiries coming in? It's a question we hear more often than you'd think. Businesses invest good money in a website

How AI search is changing SEO for small businesses A pair of hands typing on a white keyboard, with a digital graphic of an AI search bar and a robotic head icon floating above the laptop.

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

3 months ago in

I’ve been in this industry since 1989, and I’ve watched search go from a curiosity to the single most important way that customers find businesses. I’ve seen the ground shift before: the move to mobile, the arrival of pay-per-click, and every Panda and Penguin update

Why SEO and Marketing Work Better Together

4 months ago in

content marketing

Ask most SME owners whether they do SEO or marketing, and they’ll answer as if the two are entirely separate budgets sitting in entirely separate boxes. They’re not. In fact, keeping SEO and marketing apart is one of the most common and costly mistakes we

Keyboard and notebook with “Local SEO” label beside pen, representing local SEO strategies for improving search rankings.

Getting Found Through Local SEO

5 months ago in

local seo

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) often take centre stage when your business is thinking about digital marketing. They’re really powerful tools for visibility, traffic, and growth. But there’s another piece of the puzzle that makes a massive difference, especially for companies serving a

Business blog strategy: collage-style illustration showing laptop, content layout, lightbulb idea icon and multiple hands creating blog content.

Blogging for Your Business: What Happens If You Stop

6 months ago in

blogging

Most businesses don’t really decide to stop blogging. They tend to drift into it. A delayed post becomes a skipped one, and then it’s quietly forgotten while “more urgent” work takes over. You’ll probably find that nothing breaks overnight; your traffic doesn’t fall, and the

Apple AI Search: A stylised image of a robot hand holding a person looking through binoculars into a projected triangular search space.

Apple’s AI Search Could Rewrite the Rulebook

9 months ago in

AI search

Keywords, backlinks, and page rankings have been the familiar markers of search engine marketing for years. But that balance might be changing somewhat as Apple are reportedly working on their own AI-driven search engine. This is a real shift that might redefine the future of

Smartphone showing 88/100 score for 7-second site speed test optimisation on a desk beside a laptop.

Does Your Website Pass the 7-Second Site Speed Test?

1 year ago in

Your site has about seven seconds to make an impression. That’s not seconds to impress, it’s seven seconds to load, be understood, and feel usable. If your site doesn’t pass that site speed test, it can cost you big time. People are impatient. Blame broadband,

Tag: SEO

What Makes a Good Landing Page for Paid Ads (and Why Your Homepage Won’t Cut It)

Google Search Updates 2026: What Actually Changed and Why You Should Care

Looks Aren’t Everything: Technical Reasons Your Website Underperforms

How AI Search is Changing SEO for Small Businesses: AEO, GEO, and Agentic Search Explained

Getting Found Through Local SEO

Blogging for Your Business: What Happens If You Stop

Apple’s AI Search Could Rewrite the Rulebook

Does Your Website Pass the 7-Second Site Speed Test?

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