Why SEO and Marketing Work Better Together

3 weeks ago in

content marketing

Ask most SME owners whether they do SEO or marketing, and they’ll answer as if the two are entirely separate budgets sitting in entirely separate boxes. They’re not. In fact, keeping SEO and marketing apart is one of the most common and costly mistakes we

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New vs. Old Content: What’s Better for Content Marketing?

1 month ago in

content marketing

People often think of content marketing as exclusively depending on fresh, new content. There’s definitely some truth in that, too. A new idea is never a bad thing. But if you’re only creating and never revisiting what already exists, then you’re leaving results on the

Social media insights "Surreal collage art of a figure with an oversized ear as their head, leaning towards a colourful rainbow of sound waves against a textured cream background"

Social Media Insights: What Is Your Audience Telling You?

2 months ago in

digital marketing audience behaviour

A lot of businesses totally ignore their social media insights and treat their channels like a megaphone. Point it outward, shout about your latest offer, and repeat until something sticks. But we guarantee that your audience is shouting back. And if you aren’t paying attention,

The Marketing Rule of 7 is Dead, and Here’s Why

2 months ago in

brand

The rule of thumb used to be that a potential customer needs to see a brand seven times before they take action. It’s this mantra that’s formed one of the core pillars of marketing strategies for decades. The problem is that the so-called marketing rule

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Should I Work with a Digital Marketing Agency Near Me?

2 months ago in

digital marketing

The answer is yes. Okay, we're done; see you next week. Just kidding, let’s break it down in a bit more detail. Opening Google and punching in ‘digital marketing agency near me’ isn’t purely about geography. When you work with a local marketing and SEO

Should you cut your marketing spend: business professional using a calculator at a desk reviewing documents.

Why You Shouldn’t Cut Your Marketing Budget in Tough Times

3 months ago in

content marketing

The instinct is all too familiar. When your revenue tightens up, and your forecasts wobble, someone somewhere is going to ask which costs can be trimmed first. Marketing is often near the top of that list. It’s a job that feels optional and delayable, and

Business blog strategy: collage-style illustration showing laptop, content layout, lightbulb idea icon and multiple hands creating blog content.

Blogging for Your Business: What Happens If You Stop

3 months ago in

blogging

Most businesses don’t really decide to stop blogging. They tend to drift into it. A delayed post becomes a skipped one, and then it’s quietly forgotten while “more urgent” work takes over. You’ll probably find that nothing breaks overnight; your traffic doesn’t fall, and the

How to Measure Marketing ROI

3 months ago in

data marketing

Marketing is something that obviously really matters, but not everyone feels confident explaining it in simple terms. Data is everywhere these days; dashboards are full, and reports are probably landing in your inbox as we speak. But how do you turn those numbers into info

What is the Marketing Funnel?

4 months ago in

digital marketing

A marketing funnel can feel like one of those jargony concepts that’s way too theoretical. When you’re running a business, you just want your leads to turn into sales, end of. At its core, though, the marketing funnel is both simple and powerful. It’s a

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Top Call to Action Mistakes to Avoid

4 months ago in

call to action

Your website can look stunning, your copy can sparkle, your marketing can be flying, but if your call to action falls flat, none of it matters. Calls to action (CTAs for short) are the moment your marketing either swims or sinks. For businesses, this is

Author: Elly Cattermole

Blogging for Your Business: What Happens If You Stop

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Author: Elly Cattermole

GET IN TOUCH

0800 048 7280

info@one2create.co.uk

Enterprise House, Ocean Village, Southampton, Hampshire, SO14 3XB

Quadrant House, Broad St Mall, Reading, RG1 7QE

SERVICES

LINKS

LEGAL

OUR NEWSLETTER

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