On Cyber Monday, the ad space is flooded. Everyone’s shouting about their sale all at once, so how on earth do you stand out? Social ads can give you the airtime you need and deserve. Facebook, Instagram, and TikTok let you cut straight through the noise by putting your deals where people spend their time. But how can you pull off the right Cyber Monday ad campaign?
Frequency, Freshness, Variation
These are the key aspects that really matter. You need enough reach to plant your deals on people’s feeds, and enough creative variety so people don’t roll their eyes and scroll past in boredom. Carousel ads, short video clips, GIFs; keep rotating to make sure things stay fresh.
Targeting is all About Precision
Think of your audience as three zones.
- Hot (ready to buy). These are your past site visitors and your cart abandoners.
- Warm (interested and browsing). This could be someone who’s interacted with your brand on social media.
- Cold (yet to be discovered). Think lookalikes and interest-based audiences.
Your Cyber Monday ad funds need to learn hard on zones 1 and 2, with zone 3 feeding the funnel. Social media adverts let you layer behaviours, interests, and demographics, and focus less on people who’ve already bought. It’s clever segmentation for easy wins.
Want your Cyber Monday ads to stand out from the crowd?
One2create is a social media marketing agency in Hampshire with years of experience in optimising social ads. Get in touch with us today, and see how we can supercharge your social presence ahead of Cyber Monday.
Hook, Hold and Convert through Engagement
Cyber Monday is a scrolling frenzy, and people have a split second to decide before they’ve moved on to something else. This means your social ads need to start with a striking hook, both visually and in terms of the headline. Then, you need to clearly show the deal, be it a discount or a “today only” timer. Always finish off with an unmissable and compelling call to action to draw in that all-important click.
Once the sale period is in full swing, try to monitor performance as closely as possible. That way, you can double down on the ads that are hitting targets. Managing your Cyber Monday ads can be a lot to juggle, especially when you’re running a business. If you want to track performance and target different audience segments, then bringing in social media advert experts makes all the difference.
Ready to Dominate Cyber Monday with Custom Social Ads?
Our Hampshire social media marketing team brings together creative firepower with sharp targeting to make sure your social ads win big. Right through from concept to conversion, we’ll plan, launch, and manage your social media adverts so that they cut through the noise. Get in touch today, and let’s make your Cyber Monday ads work harder for your business.
FAQs
When should I start running social ads for Cyber Monday?
It’s important to get your strategy planned out in advance, and then launch your campaign in the weeks building up to the big day.
Which platforms work best for Cyber Monday ads?
This depends on where your customers are. Facebook, Instagram, and TikTok can all be really powerful in their own way.
Can organic content and social ads work together?
100%, it’s the best way to use them. Multichannel marketing builds awareness and massively helps to drive conversion.
Do I need to manage social media communities?
Yes, it’s a big help. This is something that we can take off your plate, too, to help with customer service and boost your engagement.
