Social media marketing is obviously a brilliant tool, but if you don’t use it properly, it can also be a massive drain. As a digital marketing agency, one of the most common mistakes we see businesses make is that they dip in and out too much. A post here, a like there, then radio silence for ages.
Inconsistent social media marketing makes you look disorganised, and it damages trust. If your last post was six weeks ago, people start to wonder what else is being left behind. Are you still open? Are you still relevant?
Consistency Breeds Credibility
It’s not about posting random content just for the sake of it. Sure, you’ve got to show that you’re active, but you’ve also got to signal to Google that you’re reliable and switched on. Regular content only really helps if it meets the EEAT criteria.
The platforms are demanding, too.
The algorithms reward effort. If your social media advertising is consistent, as we’ve mentioned above, then you’re visible. If you aren’t visible, then your competitors are. The laws of social media management really are that simple. But staying on top of all of this takes time, strategy, clarity, creativity, and you’ve got a business to run.
Bad Social Media Management Costs You
It’s easy to see bad social media marketing as just an absence of the positive, but really, it’s the presence of a negative. A neglected presence can mess up your recruitment (more people than ever are using social search to find jobs), as well as scare off investors and leave the all-important customer feeling cold. In this regard, a bad post can be worse than no post, so you’ve got to get it right.
Struggling with Your Social Media Marketing?
We’ve got years of experience in managing social media across platforms like Instagram, LinkedIn, X, Facebook, and more. The social campaigns we create are all produced in-house as part of our wider digital marketing strategy, so you get a consistent and high-impact presence across platforms. View our social media marketing services here, or get in touch to find out more.
How to Improve Your Social Media Marketing
- Create high-value content.
- Make sure you post regularly.
- Keep your finger on the trend pulse.
- Know your audience inside-out.
- Get creative (or work with people who can).
There’s Tangible Value in Good Social Media Marketing
When you work with a team that builds content with intent, you’re going to see a big return on your investment. Every caption, image, and hashtag has a purpose. Behind all of it is a clear message targeted at your audience. Partnering up with a proper digital marketing agency gives you the full picture. You get content that aligns with your business goals, clear reporting, and meaningful engagement.
A fresh set of eyes helps avoid tunnel vision.
The right social media marketing team gets under the skin of your brand and learns what matters, what makes your audience tick, and what you actually want your social channels to do. This connection and creativity are the real value of great social media management, not just racking up likes for the sake of it.
Need Social Media Marketing that Earns its Place?
At One2create, we’re a Hampshire-based creative digital marketing agency. Every day we work with brands that want more than just a few half-hearted posts, and offer everything from full-scale social media management to strategic social media advertising campaigns and tailored content built for social search. If you’re ready to boost your presence across platforms, get in touch with us today.
FAQs
How often should a business post on social media?
It depends on the platform, but consistency matters more than frequency. A regular schedule that you can maintain is key.
What platforms are best for B2B marketing?
LinkedIn is often the top performer, but depending on your audience, platforms like Instagram, Facebook, and even TikTok can be effective.
Is it worth investing in paid social media advertising?
Absolutely, if it’s done strategically, paid campaigns can boost reach, drive conversions, and support specific goals.
What’s the benefit of social search?
Social search helps people find your content directly within platforms. Optimising posts for search terms increases your visibility and relevance.
Should I outsource my social media?
If you’re struggling with time, direction, or results, bringing in specialists can free you up and make your efforts more effective.
