When the calendar flips, shoppers shift into bargain mode. The brands are lining up to get in front of them, and Black Friday PPC is one of the fastest ways to do it. The challenge is pretty simple: will your ads be the ones shoppers click on, or will they go for your competitor?
You probably already know the stakes here, and you’ve more than likely already set aside your budget. But PPC isn’t just about pushing more money in. If you want to squeeze every last drop of ROI out of your Black Friday ads, you need creative flair and sharp targeting.
First Off, what is PPC?
It’s essentially buying visibility. Through platforms like Google Ads, you bid to show your ads to people actively searching for what you sell, and you only pay when someone clicks. That level of control makes it a powerhouse tactic, especially during peak shopping season.
What’s the Situation with PPC this Black Friday?
If last year taught us anything, it’s that the shopping window is shifting earlier. Recent data shows that people are starting their Black Friday research in October, not November. Competition is intensifying, which means that getting ahead of the game with your Black Friday ads is really important. You need to build momentum, test early, and leave some degree of flexibility in your budget.
Precision + Planning = Profit
Getting your Black Friday PPC right really matters. If you don’t show up until the last few days of November, you’re missing out on the wave of early research. Once shoppers lock in certain brands in their minds, it’s way harder to disrupt. A poorly optimised campaign buried by high bids is worse than no campaign at all. Every pound wasted on irrelevant keywords or slow landing pages cuts into your margins.
Want a Hampshire PPC agency to plan your Black Friday ads?
We can help. Our team at One2create has a wealth of experience in providing PPC and Google Ads in Hampshire and beyond. Get in touch with us today to find out more.
What You Should Be Doing Now
As we mentioned, the work starts early. October is the time to get in front of shoppers so that you’re already on their radar when your main offers go live. It’s also worth giving your Black Friday PPC its own campaigns. Separate budgets and tailored messaging keep everything sharp and stop your regular ads from getting lost in the noise.
Your Black Friday ad needs to earn its click.
Show urgency with clear deadlines and highlight what makes your offer better. You’ve also got to make the most of the extra tools at your disposal, like promo extensions. Beyond this, make sure you support your campaigns with landing pages that can handle the pressure. Slow load speeds or a poor user journey can turn users off the second they arrive on your page. We know this can feel a lot to take in, which is why we recommend getting in touch for bespoke support from a Hampshire PPC agency.
Need Help Creating Your Black Friday PPC Strategy?
At One2create, we’re an experienced Hampshire PPC agency that can supercharge your Black Friday ads. We specialise in providing Google Ads across Hampshire and the south coast with tailored strategies that match your brand and identity. You can find out more about our PPC and marketing services here. Or, feel free to get in touch with us today, and let’s kickstart your journey to Black Friday success.
FAQs
What’s the ideal time for a Black Friday PPC campaign?
It’s best to get started before the end of October so the algorithms have time to learn, and you can build awareness before the peak.
Do I need a big budget to compete with my Black Friday ads?
Not always. Smaller budgets can work if they’re targeted carefully by PPC experts. The key is focusing on the right audiences and offers, and not just throwing money at the problem.
How do I know if my Black Friday ads are working?
Check whether clicks are turning into sales. If your ads drive traffic but no purchase, then it’s time to rethink your approach.
Should I use the same Black Friday PPC campaign every year?
Only as a reference for what’s worked and what hasn’t. Trends and competitive landscapes change every year, so always test and optimise.
