At Christmas or Black Friday, things can get pretty hectic. Your business is going to be one of hundreds that are clamouring for attention. So how do you cut through the chaos and actually stand out? It’s all about smart, savvy digital marketing, advertising, and web design that can handle the strain.
Let’s Acknowledge the Battlefield
Peak seasons see consumer behaviour speed into overdrive. Shoppers are hunting deals earlier and earlier, thanks to the Christmas creep, so you’ve got to be able to harness that festive excitement from the get-go. Your competitors are also going to ramp up their presence, too, so if your site isn’t ready, it could get trampled.
So, kick off with planning.
To fail to prepare is to prepare to fail, and brands that prep ahead thrive. Starting early with your digital marketing (especially SEO and campaigns) is an absolute game-changer. Back that up with built-for-purpose web design that can withstand visitor surges and doesn’t make them wait. Slow pages mean lost sales, end of story.
Now it’s Time to Grab Attention
This is where SEO and advertising tactics really come into their own. Seasonal SEO needs its own playbook, tuned to your site for key seasonal phrases; you can also optimise landing pages and headlines to make the most of the buzz. Paid media like PPC and paid social ads are a good way to shine an instant spotlight on yourself during the melee.
Have festive digital marketing plans got you feeling swamped? We can help.
Our team can help you craft a seasonal business strategy to stand out from the crowd, and pair it with web design that’ll handle the strain without slowing down. Get in touch to find out more.
Got the Spotlight? Now Keep It
UX and web design make browsing and buying a breeze. Site speed, mobile checkout, all of these are non-negotiables if you’re going to fully harness the potential of seasonal consumer spikes. Each touchpoint needs to be simple, and little UX tricks like abandoned cart emails can make a huge difference.
Don’t Forget Storytelling
The UK advertising scene knows how this is done. Think about Sainsbury’s or the hype around increasingly emotive John Lewis ads. They stop people in their tracks and turn browsing into feelings. Bring that approach into your marketing; make your message about emotion, rather than purely transactional.
Want Digital Marketing that Shines in the Festive Frenzy?
At One2create, we craft punchy, creative digital marketing campaigns that put you front of mind at your busiest moments. We’ve also got an in-house team of web design experts, too, so your online presence can more than match up to your business strategy. To find out more about how we can help you prepare for peak season, view our marketing services here or get in touch for a chat.
FAQs
When should I start planning peak season digital marketing?
Ideally, you want to give yourself at least six weeks before Christmas or Black Friday to maximise your results.
Which digital marketing channels work best during busy seasons?
A mix of SEO, paid advertising, social content, and email marketing usually gives you the best returns (on top of your usual content marketing strategy).
Is investing in web design worthwhile outside of high-traffic periods?
Yes, making sure your site works year-round is really important in building trust and keeping your business strategy consistent.
