This month sees us celebrate authors, poets, scriptwriters, journalists and, of course, copywriters with National Writing Day. It provides a wonderful opportunity to celebrate the reasons why people write, as well as inspire people of all ages and backgrounds to pick up their pens, pencils
In the past, inclusive marketing was rarely a priority for businesses as part of their marketing plan. Now, consumers’ expectations and desires have changed, leading to a demand for brands to demonstrate a commitment to justice, equity, and an awareness of progressive identity. In today’s
Do you want social media knowledge without having to spend hours reading web pages and watching YouTube tutorials? One2create Marketing Manager Elly can help in this workshop on Social Media for Beginners. That’s right, you can have ZERO knowledge about social media and still
It’s no secret that most businesses use online resources to advance their marketing strategies. Whether you’re selling a product or a service or have an information-based website, the best way to get noticed is to use your online platform to reach more people than offline
Last year New York Magazine’s John Herrman crowned TikTok the King of Social Media, claiming that the previous five years of social media have been a ‘race to see who can copy TikTok the fastest and with the least dignity.’ As a result, Instagram, YouTube
In November, the global population surpassed 8 billion, a momentous milestone in human history. But not only is the world more populous than ever, but it’s also more connected. With 4.74 billion people estimated to have access to a social media account, 59.3% of the
Copy AI, or artificial intelligence for writing, has become an increasingly popular technology in recent years. It uses advanced algorithms to generate written content that is often indistinguishable from content written by a human. In this article, we will explore the advantages and disadvantages
Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws to
If you aren’t an expert marketer with a wide variety of skills, you might find the act of marketing your business’s products and services can turn into a full-time job in its own right; one that gets in the way of you doing the daily
