
Reducing Drop-Off for E-Commerce Businesses: How to Not Lose Sales at Checkout
Reducing Drop-Off for E-Commerce Businesses: How to Not Lose Sales at Checkout
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Nearly a quarter of all initiated online transactions in the UK aren’t completed. That means customers are browsing your products or services, adding them to their baskets, and then not checking out. Checkout abandonment is one of the most frustrating and costly problems in e-commerce.

