Your site has worked hard all year. It doesn’t call sick or moan, and hopefully it doesn’t crash on you too often (if it does, maybe a new site is in order?). A website audit is one of the best ways to show your beloved
Right now, AI is probably poking around your site and sizing it up. Tools like ChatGPT search are flipping the script on how people find answers online. Smart assistants are doing a lot of the heavy lifting these days, so if your site isn’t speaking
Everywhere you turn, there’s chat about AI for digital marketing at the moment. You’ve probably seen a lot of automated, AI-generated content or SEO tools swearing they can give you first-page Google rankings overnight. Knowing what’s worth your time and what’s just smoke and mirrors
