Three years ago Google made a pretty big deal about its great new markup that would allow photos of content authors to appear in search engine results pages. The ’author’ tag allowed you to associate your content to your Google+ profile and provided the
Yesterday Google quietly rolled out a new feature to its search engine. Although this new functionality has not come with all of the coverage that a Panda or Penguin update does, I think this is a pretty significant update. As of yesterday, Google will
On May 20th Google announced that they had rolled out a new algorithm with the release of Panda 4.0. A big thing to note here is that Panda 4.0 is not a simple algorithm update, it’s a completely new release. Make no mistake, this
We are always up for a challenge here at One2create, although we are usually pulling rabbits out of the hat for our customers rather than ourselves. As a busy agency we hardly ever get a chance to look at our own website and as
Do you have a product to sell and are thinking of launching an e-commerce website Here are some things to consider before you jump into the online shop world! Is it worth it? First things first – research, research, research. Conduct surveys, give
On 20th of January 2014, Google’s Head of Web Spam Matt Cutts answered this question in no uncertain terms. Lots of guest blogging is bad for SEO because it’s been abused! For those of you that are unsure what guest blogging is, it’s the
On 26th of September Google rocked the wonderful world of Search Engine Optimisation (SEO) by announcing their new Hummingbird Algorithm. Although people initially panicked about their rankings dropping, Google had already rolled the new Algorithm out nearly a month before so any residual damage would
There are rumblings in the SEO community that Google has been slowly updating its algorithm with people quoting dramatic drops in traffic as of the 1st of November 2013. The biggest impact seems to have been between 1st and 5th of November with some
Search Engine Optimisation (SEO) – the marvellous online marketing tool that is used all around the globe. However, many outsiders that aren’t familiar with the wizardry involved are still confused by what SEO actually is, and what the heck it does. There is so
I often get asked what the difference between Pay Per Click (PPC) and organic Search Engine Optimisation (SEO) is, so I thought I would write a short blog on it to set the record straight. PAY PER CLICK (PPC) PPC does what it says
