Organic SEO is one of the most effective ways to attract new customers to your website, but as with all tactics, it has both advantages and disadvantages. SEO analysts work hard to monitor updates, whilst creative teams work hard to craft unique content. This
So you’re making your own way into the great unknown, the wonderful world of SEO. For those of you who might be wondering, “What is SEO?” it stands for Search Engine Optimisation. SEO is the marketing practice of attracting website traffic through optimised copy,
Standing out from your competitors can be a hard – and seemingly endless – task. This is especially true in the online marketplace. Online advertising is one of the ways to ensure a wider audience sees your products and services, but what are the pros
Brighton SEO is one of the biggest events in our calendar. This year was better than ever, with 78 speakers across 7 stages, it was busy from the get-go. But we still had time to make tie-dye t-shirts! We’ve shared what we know with
During the course of my working week I speak to loads of new customers about their websites and how we can help them convert more business. With this much exposure to websites, I see lots of people making the same mistakes over and over, so
You might have missed it, but Google is going to start cracking down on Intrusive Interstitials in the coming months. Don’t believe us? Research has shown that 68% of search users want to block a website for using too much intrusive advertising. We’re definitely
Back in November 2015 Google launched the “app install interstitial penalty” as part of its ever-present mission to provide the best user experience possible for its customers. As is the norm with our friends at Google, this was just the start and they have
You might not want to pick up a Penguin anymore. The new Google Penguin 4.0 update is just around the corner, featuring new and (you could argue) improved upgrades. Think of it like the Terminator, just in Penguin form. The way this new Penguin
If you are in an industry that has a first page of Google dominated by large directory site listings, then Barnacle SEO could be the solution you’ve been looking for. Now, Barnacle SEO isn’t a new thing. It’s the term coined by Will Scott of Search Influence waaay
I often get asked what the difference between Pay Per Click (PPC) and organic Search Engine Optimisation (SEO) is, so I thought I would write a short blog on it to set the record straight. PAY PER CLICK (PPC) PPC does what it says on the
