In November, the global population surpassed 8 billion, a momentous milestone in human history. But not only is the world more populous than ever, but it’s also more connected. With 4.74 billion people estimated to have access to a social media account, 59.3% of the
Copy AI, or artificial intelligence for writing, has become an increasingly popular technology in recent years. It uses advanced algorithms to generate written content that is often indistinguishable from content written by a human. In this article, we will explore the advantages and disadvantages
Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws
Online retailing is expanding rapidly, with around 30% of the retail market now located on the net. Traders that don’t engage with the benefits of selling online might experience a downturn in business as customers persist with their migration to online shopping. It can
If you aren’t an expert marketer with a wide variety of skills, you might find the act of marketing your business’s products and services can turn into a full-time job in its own right; one that gets in the way of you doing the daily
In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important. Why is it important to have a website? The benefits of having a good website
Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon
Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent. Think about it: if you started off doing something that was at best only moderately effective, you’ll likely get really, really good at doing it that way… to
As the exciting newcomer onto the social media scene, TikTok is currently exploding in popularity for brands and individuals alike. As such, individual content creators and creative agencies alike are spending countless resources trying to learn how to get more views on TikTok. It’s
