Have you ever wondered how to outshine your competitors? Enter integrated marketing! But what is integrated marketing? Simply put, it’s a transformative approach that synchronises all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media. This
This month sees us celebrate authors, poets, scriptwriters, journalists and, of course, copywriters with National Writing Day. It provides a wonderful opportunity to celebrate the reasons why people write, as well as inspire people of all ages and backgrounds to pick up their pens, pencils
In the past, inclusive marketing was rarely a priority for businesses as part of their marketing plan. Now, consumers’ expectations and desires have changed, leading to a demand for brands to demonstrate a commitment to justice, equity, and an awareness of progressive identity. In
Search engine giant Google recently revealed that they are working on a new innovation under the code name “Magi.” The aim is purportedly to remain competitive in the search engine market that is increasingly revolving around AI-backed search engines like Microsoft’s Bing. At present, Google
It’s no secret that most businesses use online resources to advance their marketing strategies. Whether you’re selling a product or a service or have an information-based website, the best way to get noticed is to use your online platform to reach more people than offline
Last year New York Magazine’s John Herrman crowned TikTok the King of Social Media, claiming that the previous five years of social media have been a ‘race to see who can copy TikTok the fastest and with the least dignity.’ As a result, Instagram, YouTube
The 8th of March will see all of us joining in the celebration of International Women’s Day, where all around the world, people come together to raise awareness about discrimination against women while commending great female achievements. So, with that in mind, I thought
It’s often said that a picture speaks a thousand words, and this is no truer than in marketing. Top-quality visuals are a vital element of effective digital marketing. Images are used throughout websites, social media outlets and many other marketing aspects. Often, they’re the primary
In November, the global population surpassed 8 billion, a momentous milestone in human history. But not only is the world more populous than ever, but it’s also more connected. With 4.74 billion people estimated to have access to a social media account, 59.3% of the
