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Category: Marketing & Social Media

a stylised image of brown paper being peeled back to reveal the words 'whats your story?'
Narrative Marketing: How to Craft Stories that Engage

Narrative Marketing: How to Craft Stories that Engage

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In the modern landscape of clickbait and fleeting digital footprints, marketing strategies have morphed into something that transcends the banner ads and product placements of yesteryear. Narrative marketing is a compelling fusion of classic storytelling and cutting-edge digital platforms that captivates, resonates, and converts. For

Informative vs Entertaining Social Media Featured Image
Information or Entertainment: What Content Should You Prioritise on Social Media?

Information or Entertainment: What Content Should You Prioritise on Social Media?

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In the world of social media marketing, the age-old question persists: what is the most engaging content to prioritise on social media? As businesses and brands, we are constantly striving to strike the perfect balance in our content strategy. We want to educate our audience