Social media marketing is obviously a brilliant tool, but if you don’t use it properly, it can also be a massive drain. As a digital marketing agency, one of the most common mistakes we see businesses make is that they dip in and out too
Everywhere you turn, there’s chat about AI for digital marketing at the moment. You’ve probably seen a lot of automated, AI-generated content or SEO tools swearing they can give you first-page Google rankings overnight. Knowing what’s worth your time and what’s just smoke and mirrors
Chasing new customers is almost always a good thing, but neglecting the ones you’ve already got is the marketing equivalent of watering your neighbour’s garden while yours is dying off. If your growth plan only focuses on acquisition, then you’re guaranteed to be leaving money
Something we often tell our clients is that marketing doesn’t need to be louder to be smarter. But in the race to grab attention and increase your ROI, it’s easy to mistake platform-hopping for progress. The temptation to leap onto every shiny new tool or
Lead generation is the lifeblood of your business pipeline. Without a steady influx of prospects, even the best sales team are going to run out of steam. It’s no wonder 91% of marketers say lead generation is their most important goal. But how do you
Ever seen something you liked in a video and wished you could grab it without hunting down dozens of links? Well, you aren’t the only one – and shoppable videos are a great way to capitalise on that feeling. Since the advent of the social
