Blogging has boomed in recent years and more and more companies are incorporating blogs into their websites. Whether you’re a beginner, a blogger who wants more traffic or a company that’s thinking about starting a blog, it’s easy to stumble on a few common mistakes.
Marketing your business online is a great way to increase sales. There are loads of avenues to explore in the digital marketing world and the majority of them are free, so why not take full advantage!? Content marketing is quickly becoming one of the
On 20th of January 2014, Google’s Head of Web Spam Matt Cutts answered this question in no uncertain terms. Lots of guest blogging is bad for SEO because it’s been abused! For those of you that are unsure what guest blogging is, it’s the
I had a conversation with a client recently who was struggling to get to grips with the benefits of blogging for his business, outside of SEO improvements. It got me thinking that, as I had recently written a blog on the top ten benefits
Writing compelling copy for the web isn’t as easy as it seems. It is hard to grasp a reader’s attention, especially as you have to do it within the first 100 words. At that point 25% of users have left the site, and by 500
This is the first of a series of posts where we will look at how everything you write can gain an increased return on investment (of time and/or money) when you improve certain elements of the copy. We will cover the headline, the call
Sending electronic mail (e-shots, mailers etc) to your clients and prospects is an effective, affordable way of raising brand awareness, promoting your business as a professional organisation and advertising your services, events or offers. It’s simple to achieve, almost cost neutral, but very easy
IT’S EASY TO WRITE… RIGHT? True enough, anyone can commit some text to paper or screen, but the question is: was the message communicated effectively? Writing for business seems straightforward enough on the surface, but being able to objectively portray the products and
