When you land on a website, it either gets you or it doesn’t. If it doesn’t, it probably feels like a robot just spat out a brochure at you. Making sure your site speaks your customers’ language is all about tone of voice. Does your
Copy AI, or artificial intelligence for writing, has become an increasingly popular technology in recent years. It uses advanced algorithms to generate written content that is often indistinguishable from content written by a human. In this article, we will explore the advantages and disadvantages
SEO content writing in 2020 is going to be more user-friendly and intent-driven. It needs to be written for people – content with a purpose. Why? Here are the reasons. What Are the Factors That Affect Google Rankings (and SEO Content
Copywriters are a mysterious type because not everybody knows they’re there. They work in the background, they (mostly) keep to themselves and they understand that words make the digital world go round. If you’re starting out as a beginner copywriter, it can be daunting.
So you’ve decided to start a blog. Congratulations, welcome to the digital world of sharing your experiences and expertise with an online audience. It can be daunting to start, but if you avoid these common beginner blogging mistakes then you won’t stumble at the starting post.
Creating a reader profile is crucial when writing for an online audience, especially when you’re just starting out. Even before you begin, having a reader profile in place ensures your content is targeted to the right people, maximising interact and audience engagement. Yes, it
With so many online content creators vying for attention, it’s important to find the right blog post templates for your website. The right structure can increase readership and retention, whilst maintaining a steady stream of quality copy. People have their favourite blog post templates, and making sure
Do you want to increase readership on your blog? You might think that you can hit Publish and the readers will start flooding in right? Wrong. It takes work to increase the readership on your blog. But don’t worry; all is not lost. We’ve pulled together
