It’s no secret that we live in a hyperconnected world. Consumers have access to thousands of brands and products all over the globe. This abundance of choice means that standing out from the crowd can be increasingly difficult for businesses. However, one powerful strategy
In many ways, the digital landscape is a living, breathing entity. Okay, not literally, but it nevertheless grows, shifts, and transforms, mirroring the ever-changing demands and desires of users around the globe. For businesses, keeping up with these changes is crucial. A well-designed, trend-savvy
Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your business may not be reaching its true potential. Your business logo is the first thing
The 8th of March will see all of us joining in the celebration of International Women’s Day, where all around the world, people come together to raise awareness about discrimination against women while commending great female achievements. So, with that in mind, I thought
It’s often said that a picture speaks a thousand words, and this is no truer than in marketing. Top-quality visuals are a vital element of effective digital marketing. Images are used throughout websites, social media outlets and many other marketing aspects. Often, they’re the primary
We all know that we’re in uncertain times. With the B-word on everyone’s lips, uncertainty can make people cautious, especially when it comes to their business strategy. However, a report by Statista said that UK Digital ad spending is expected to increase even further
We do love to see our MD in the press, and this time’s no different. This week he’s been interviewed for the fantastic new podcast, The Business Warrior Podcast. Hosted by Marketing Manager Emily Digweed, the podcast will cover a range of marketing tips
In the fast-paced world of social media, things are always changing. From the way businesses reach out to consumers to the way that advertising works, there’s plenty that businesses need to keep up to date with. That’s why for this article we wanted to
