The choice to take marketing in-house or team up with a marketing agency isn’t a new one. While both options have perks, working with an agency can bring more bang for your buck. By hiring a team that lives and breathes digital marketing, you can usually get unique insights and fresh perspectives that are hard (or even impossible) to replicate in-house.
Get Expertise and Specialisation on Tap
When you work with a marketing agency, you’re tapping into a pool of specialists, not generalists. Each member of the team will have deep expertise ranging from SEO to social media and content creation. An in-house hire might find themselves covering a few bases – something even more prevalent in small businesses where work hours are at a premium.
An agency offers direct access to in-field expertise. Need an SEO consultant? An SEO specialist will be on hand to build a strategy. Want a shining social media presence? There’s a dedicated expert for that, too!
Marketing agencies keep their finger on the pulse.
Marketing trends and algorithms can change overnight, especially in digital marketing. Agencies spend to keep their teams up-to-date, so you get the benefit of fresh knowledge and strategies without in-house training costs. By focusing on learning, marketing agencies stay ahead of trends from SEO algorithms to new engagement techniques.
Flexibility Without the Overheads
One of the main advantages of working with an agency is the ability to scale. Need to supercharge your digital marketing ahead of a product launch? A marketing agency can quickly allocate more resources. On the flip side, if you’re winding down a campaign, you won’t need to keep a full in-house team on payroll.
You can get high-end tools without paying a premium.
Agencies have access to the latest (and often expensive) marketing tools for SEO, social media management, analytics, and design software. Sure, these tools boost productivity and deliver in-depth insights, but they can be a big cost for an in-house team. With an agency, it’s often all rolled into one. This means you get the benefits of the premium tools without the hefty price tags.
A Fresh Pair of Eyes and Some Creative Edge
In-house teams can get locked in echo chambers or blinded by tunnel vision. Ideas get insular and repetitive, and that’s like kryptonite to good marketing strategies. It might sound counterintuitive, but sometimes, you can know your business too well.
A marketing agency brings an unbiased external perspective and a fresh approach, seeing your company the way the rest of the world does. This is a need-to-have for anyone trying to stand out in a crowded space.
Agencies keep their eyes on the prize.
As we said above, in-house teams are often juggling several jobs. In contrast, a marketing agency has one clear area to focus on. There’s no chance of an agency getting distracted by other departments or having their personnel drained. Instead, you get a team that’s singularly focused on meeting your goals and giving you tangible ROI.
Skip the Hiring, Training, and Onboarding for Faster Project Turnarounds
Building an in-house marketing team takes time. Finding the right talent is one thing, but then you’ve got to onboard and train them, too. Agencies save you that time and money, with the average onboarding cost ranging from £2,000 – £4,000 per employee. You get an experienced team that’s ready to hit the ground running.
Agencies work on strict deadlines and have project management systems in place to make sure delivery is as efficient as possible. While this does depend on an internal champion (someone who can be a reliable and rapid point of contact for the agency), it does mean faster turnarounds and shorter timeframes.
Agility is a crucial part of this.
The best marketing agencies work with an agile project management system. What this means is that you don’t get stuck at a secretary-shaped bottleneck, but you’re put in direct contact with the creatives, marketers, and SEO experts doing the work. This makes things faster and much more flexible.
Reduce Your Risk and Accountability
Business owners will understand that you’ve got to speculate to accumulate, but risk management is a big part of keeping those speculations as safe as possible. The experience and expertise of a marketing agency means they can explain which strategies could potentially waste your time or budget.
We get that this can feel like a bit of a leap of faith, which is where accountability and top-notch communications come in. Check out an agency’s accreditations, portfolio, or testimonials to get an idea of whether they can offer what you need. Most agencies will also work hard to keep you in the loop so you’re not cut out of any decision-making without being overburdened with needless admin.
Build Long Term Relationships for the Best of Both Worlds
Any digital marketing agency or SEO consultant worth their salt will take the time to get to know your business. That’s part and parcel of the job. But, when you work with a marketing agency for an extended period, that knowledge gets deeper and deeper.
The end result is a strong, solid relationship built on understanding and shared objectives. Such a clear focus on collaboration means an agency is constantly thinking about how it can help you succeed over time, not just with a single campaign.
Ready to Boost Your Potential with a Marketing Agency?
If you’re ready to see what marketing done differently looks like, One2create is here for you. Our in-house team lives and breathes creativity, bringing results that exceed your goals time and time again. From dynamic SEO strategies to eye-catching design and expert, targeted digital marketing campaigns, we create every detail under our roof to maximise impact.
Get in touch today, and let’s talk about how we can drive real ROI for your business.
FAQs
How do I choose the right marketing agency?
Look for agencies with experience in your industry, proven results, and testimonials. A good fit means they get your goals and values, not just your budget.
Will a digital marketing agency work with my existing team?
Yes! As an agency, we love to collaborate with in-house teams, filling skill gaps or handling specific projects. We’re here to enhance, not replace, your setup.
How involved will I need to be with a marketing agency?
As much or as little as you like. We’re an agency that tailors our approach to your preference, whether you like to get stuck in or want a more hands-off approach.
What if I only need help with one area, like SEO or social media?
Just let us know. We’re flexible and offer specialised services like SEO consultancy and social media management. That said, integrated marketing usually works much more effectively.
How do marketing agencies keep up with the latest trends?
It’s simple – we put in the hours so that you don’t have to! We dedicate time to ongoing training, research, and using new tools, staying wired into the industry.
