You might have heard marketers banging the drum for content creation and blogging bandwagon, but is it really worth the time, effort, and money? The short answer is yes. That said, there’s more to it than just throwing words on a page and crossing your fingers – you’ve got to do it right. If you do, then content creation, SEO, and blogging come together to work wonders for your business, brand, and bottom line. Luckily for you, content marketers, copywriters, and SEO experts are on hand to help.
Content Creation is Incredibly Powerful
It’s basically the lifeblood of digital marketing. From blog posts to social media updates, videos, and infographics, creating valuable content is one of the best ways to stand out in the crowded digital marketplace. But why does it matter?
Content creation builds brand authority.
When you share useful, informative, and engaging content, you’re positioning yourself as a ‘thought leader.’ That might sound like jargon, but what it basically means is that you’re a respected voice on the topic you’re discussing. Maybe you’re answering common questions or giving in-depth analysis – either way, the more you educate your readers, the more they’ll turn to you when they need help or products in your niche.
It’s a great way to engage your audience, too.
Content creation starts conversations with your audience. Blogs are an amazing way to engage with your readers by encouraging comments, questions, and feedback. The more you connect, the stronger the relationship becomes, and the more likely they are to stick around and become repeat customers.
Optimised blogs drive a lot of traffic to your site.
SEO and content creation go hand-in-hand. A skilled copywriter can craft blog posts to incorporate the right keywords to help your website rank higher on search engines, driving more traffic your way. Google also loves useful content, and that in itself can kick your website up the ratings. And, of course, the more traffic you get, the more chances there are to convert visitors into customers.
Why Blogging?
Isn’t it all a bit old school? Aren’t social media platforms where it’s at these days? Of course, social media has a massive role to play in digital marketing, but blogging is still one of the most potent ways to drive SEO results and establish credibility.
Blogging generates long-term results.
Social media posts are great for the here and now, but blogs have a much longer shelf life. Once a blog is published, it continues to draw in visitors for months or even years. So, in terms of bang for your buck, blogs really are the gift that keeps on giving.
They can also help to keep your website fresh.
Readers and search engines both love fresh content. And when you keep publishing high-quality blogs, Google will start noticing. Regularly updated blogs show search engines that your website is active, relevant and valuable, supercharging your SEO results. It’s also good for your audience, as consistent, new content shows visitors you’ve got your finger on the pulse, which builds brand authority.
The ROI is impressive as well as measurable.
This is the clincher, right? Will an investment in blogging and content creation actually pay off or not? Absolutely – as long as you’re smart about it. Alongside the soft power of brand awareness, getting your site up in search engine rankings is really a need-to-have in the modern world.
You can also quantify and adapt your content strategy by tracking the reach and engagement of each post. This helps you figure out what works and what doesn’t, inform future plans, and increase the likelihood of consistent content.
Are There Rules on How to Blog?
Yes and no. There are no hard and fast rules about what you can and can’t publish on your blog page (it’s your website, after all). That said, some things work better than others. Any copywriter will tell you that making sure your content is useful is the cornerstone of a good blog, and this can feel counterintuitive.
A blog is not an advertising space for your business.
It’s important to exercise restraint with a blog page. The temptation is there – and we’ve all felt it – to publish content about how fantastic your business is or how revolutionary your product has been. This can be counterproductive in the long run. By talking exclusively about your business, offerings, or services, you can come across as insincere, biased, and unreliable as a source of information.
Along with general interest pieces, articles about product launches, events you’ve attended, case studies, and success stories are all great content ideas, as they provide useful updates that benefit the reader.
Ready to Take Your Content to the Next Level?
Creating your own content or writing a regular blog can mean a lot of time and effort. When you work with a digital marketing agency like One2create, we take care of that for you and guarantee results that will consistently meet and exceed your expectations.
We’ve got an expert, in-house team of marketers, copywriters and SEO wizards who will work with you to learn your business and craft informative, engaging, SEO-optimised blogs that drive results and ROI. Get in touch with us today to find out more.
FAQs
How often should I blog?
There’s no one-size-fits-all answer here, but aim for consistency. Once or twice a month is a good rule of thumb.
Can I outsource my blogging?
Absolutely! If you don’t have the time or expertise to write the blogs yourself, working with a marketing agency can take that burden off your shoulders.
How do I know if blogging is working for me?
There are a few different tools that can track your blog’s process. These can be complicated, and partnering with experts can help to clarify the process.
How do I get more people to read my blog posts?
Promote them across social media platforms, email newsletters, and other channels. This is where blogging forms a key part of integrated marketing.
