Industry :
Health & Social Care
PROJECT
SPEC
Brand evolution and consolidation
Umbrella and sub-brand structure
Logo refinement and variations
Colour palette and fonts
Strapline development
Brand asset library creation
Brand guidelines and toolkit
THE FINER
DETAILS
Platinum Care are one of our long-standing clients, and this project came from growth rather than reinvention.
After expanding into additional locations, Platinum Care needed a way to present a consistent, recognisable brand across multiple sites without losing the familiarity that people already trusted. They’d experimented with different branding approaches in the past, but ultimately came back to the original direction. The brief was clear: create structure, create consistency, and make it work long-term.
WHAT WE
PRODUCED
A BRAND TO GROW WITH THEM
Rather than forcing a radical change, we explored a range of options together. Colour refinements, font updates, straplines, and logo structures were all workshopped. The exploration phase played a crucial role, as it helped to clarify what really mattered to Platinum Care as a business and how that should look visually.
The outcome focused on creating a brand that works now and in the future.
We introduced a consistent colour system supported by friendlier, more accessible fonts. A clear strapline structure created cohesion across locations, strengthening identity without alienating those who already knew and trusted the brand.
FLEXIBILITY WITHOUT LOSING FAMILIARITY
One of the key successes of this project was balance.
Some logo concepts weren’t quite right for the core brand, but they were perfect for other areas. Various elements were repurposed in meaningful ways, including pins used to celebrate milestones, awareness months, and internal achievements. It meant the process delivered real value beyond the core brand.
Most importantly, Platinum Care now has a clear, flexible brand framework they can use and build on with confidence. New locations, new materials, and future growth can all sit comfortably inside a structure that’s warm and recognisably Platinum Care.
A TOOLKIT, NOT JUST A REBRAND
The project concluded with a full library of brand assets alongside a set of brand guidelines, giving the team everything they needed to move forward. From logo usage to colours and fonts, it’s a practical toolkit that doesn’t need constant reinvention.