Dining in Plain Sight came to us with a concept oozing luxury. They’re a luxury pop-up restaurant that pairs hyper-local, seasonal ingredients with flame-cooked flavours from an award-winning Chef; and it all takes place under a bespoke glass marquee. They thought their existing site missed the exclusivity their brand thrives on, and needed something a little extra.

We kept their existing logo, but crafted a new visual identity from the ground up that carried across every element from layout to iconography and image curation. The aesthetic was anchored in rich, sensory storytelling.

Behind the scenes, we streamlined the whole VIP sign-up and email automation flow. Now, it’s fully hands-off, so their team is freed up to create unforgettable occasions. The events calendar plugin is a workhorse in disguise, too. It manages their bookings, payments, waitlists, and VIP access with total ease. Everything’s tied to their brand identity, too, with clean designs, evocative messaging, and irresistible scarcity.