Before we got stuck into their new website, Collective Purchasing wanted a brand that actually looked and felt like them. We kicked things off with an on-site workshop that looked into their archetypes, sub-brands, and competitors to figure out what made them tick. What we found was a business with loads of moving parts, like food service, cost control, furniture, and more. Each was doing amazing things; all they needed was a single thread to tie it all together.

So we built a brand that did just that. A bold, modern identity that pulls every strand into one recognisable whole, complete with distinct icons to show off each service area. We helped them to define their vision, mission, and values to give the brand meaning and direction. Then, we wrapped it all up in detailed guidelines covering typography, colours, imagery, and logo use.

The finished look gave Collective Purchasing a completely new energy: professional, but oozing with personality. They loved it, and so did we.